Logos

How do you keep the fire burning on a remarkable fifty-year career in the tight knit and challenging funeral services industry? You use your deep industry knowledge and connections to ignite interest in new businesses, helping them to break into and thrive in the sector. The logo design presented an interesting challenge as it needed to represent not just the business but also the individual as well. It needed to tell the story of not just wisdom and expertise but also of resilience.

The use of the torch as a motif made sense as it symbolizes renewal, enlightenment, and enduring spirit. This motif was then integrated with the vertical bar of the letter “R”, the initial of the company name, to further interweave the company with the symbolism and values associated with the motif. In addition, the merger of these 2 elements also adds visual interest making the logo more memorable. Combining the logo mark with a solid black colour gives it a more powerful and confident look while remaining formal and sophisticated. Choosing a heavy san-serif font further reinforces the feeling of power and confidence. Adding impact to the logo while balancing the integration between the “R’ with the torch in the logomark.

The resulting logo embodies enduring legacy and leadership. Shining a light, fueled by decades of experience and hard-earned wisdom, to reveal new businesses looking to break into the industry with new products and services. All this while reminding the funeral services industry that his fire still burns bright now and into the future.