UX/UI

The Web Specialist, Digital Strategy & Experience Team kicked-off modernizing the website by gathering feedback from multiple internal stakeholders and city residents. The responses were gathered though in-person workshops, on location interviews, and via online surveys sent to select residents via email. This highly collaborative process revealed a variety of pain points and business requirement suggestions for the new website.

After analyzing the findings, issues and solutions were prioritized which then led to a lengthy, multi-phase development process with internal developers and external vendors. A mobile first philosophy was adopted by the team throughout the project and the following remedies were implemented:

• Making the site responsive for mobile devices
• Designing a cleaner, easier to use interface
• Organizing content and creating an intuitive and easy to navigate site architecture
• Meeting existing WCAG 2.0 standards
• Developing and maintaining a design system
• Modernizing the request process for content edits and feature requests
• An easy to use feedback collection process that is continuously reviewed by the team

The newly redesigned website received praise from the public while opening up the website to a larger audience through the implementation of techniques and processes recommended by WCAG 2.0 standards. The user feedback included positive sentiments towards the intuitive navigation, structured and streamlined aesthetic, improved readability, and the much improved mobile user experience. That said, websites, like plants, need constant upkeep. Driven by data and design, the site is continuously improved and iterated upon. By uniting a modernized design philosophy with industry best-practice processes, the City website is now set on a path toward innovation and sustainability.