Social media

The cover photos were designed to appeal to a variety of distinct audiences looking to get into the real estate market. Each content was created to trigger a particular emotion and to mobilize the audience to take action.

Thinking of relocating?, Facebook cover photo template

This was designed to have a nostalgic feel. Evoking memories of family road trips and old vacation postcards. This was achieved through the use of retro, kitschy typography combined with muted, faded colours.

The road trip metaphor was used to trigger a sense of excitement that one feels in anticipation of what they will discover in a new place. In this case, the excitement would be for the possibilities that await when a buyer customizes a new house to their tastes and exploring the surrounding neighbourhood.

Looking for investment opportunities?, Facebook cover photo template

The design was meant to attract a more business focused clientele looking for the perfect investment property This was done through the use of a strong, traditional looking display typeface paired with a san-serif secondary typeface. Which was set against solid greenish blue blocks of colour for increased legibility and impact on a layout with a symmetrical composition. Thus evoking a feeling of stability and trust.

Using the imagery of a coin-operated viewer overlooking a vast body of water with a boat in the distance was intended to elicit feelings of finding the perfect investment property with the help of a realtor against a sea full of possibilities.