About

A municipal government in the province of Ontario, Canada.

UX/UI Designer
February 2020 – November 2021

• Created imaginative, strategic, and intuitive landing pages for various departments. Also developed prototypes and wireframes that were data driven and guided by the City’s design standards, information architecture, accessibility guidelines, and UX best practices. Designs were praised by internal clients for speed and quality while meeting WCAG 2.0 AA accessibility standards.
• Worked with content and marketing teams to update webpages. Requests were completed within schedule or earlier.
• Built detailed proprietary component libraries in Adobe XD and assisted in documenting the design system.
• Consulted on and tested information architecture. Leveraged analytics data and user research insights gathered from UX research & design testing platforms such as Optimal Workshop to generate intuitive, clear, and logical content hierarchy.
• Conducted in person user testing and reviewed online feedback to ensure the website remains user friendly. Triaging results and prioritizing impactful insights.
• Researched and pitched various technologies, systems, and services. Packaged these findings into reports and presented analysis and recommendations to leadership and colleagues.
• Worked with leadership, developers, and fellow designers to strategize and implement Google Analytics KPIs for projects. Results were then gathered, analyzed, and then presented findings to internal clients and leadership.
• Collaborated with developers to create and organize Google Analytics event tracking tags improving insights into user journeys.
• Project managed larger client requests such as adding new features and functionality to webpages using either Agile or Waterfall methodologies.

Art Director, Graphic and UX/UI Designer, Digital Marketing Specialist
July 2011 – February 2020

• Created user-centric web pages that were on brand. They received praise for quality and timely delivery.
• Produced and provided direction for brand aligned digital out-of-home visual assets and social media content which included photos, videos, visual design, motion graphics, copywriting, scheduling, and more. This increased engagement and follower count.
• Provided art direction to internal and external photographers and videographers. Also led and provided mentorship to internal associates. This improved the quality of photo and video assets.
• Shot and produced photo and video shoots. Also coordinated schedules, directed models, and managed release forms. Thus improving the quality of assets and shoot efficiency.
• Designed email marketing campaigns, created strategies, managed mailing lists, and developed CASL compliant best practices in collaboration with the City’s legal team and third-party vendor. The new framework influenced other departments cementing my role as a subject matter expert for the organization.
• Researched and pitched leadership on new marketing technologies and techniques. Some of the pitches led to projects that positioned the department as one of the most innovative while expanding audience reach.
• Collaborated with leadership and marketing teams to build the department’s social media strategy. This improved the visibility of their offerings and engagement with the local community.
• Led the development of the department’s social media standards guide with input from leadership and staff. It made emergency messaging more efficient and consistent.
• Orchestrated the modernization of the digital asset library. Led IT and direct reports on implementation. The newly organized library made collaborations between departments and third-party providers more efficient.
• Consulted on web and marketing analytics. Presented insights and provided guidance to leadership and marketing teams leading to improved marketing strategies.
• Managed relationships and budgets with various external vendors. Ensuring
  smooth delivery of services.