Social media

Designed to appeal to a variety of distinct audiences interested in real estate. Each content was developed to get the attention of a specific type of client and to trigger a specific type of emotion or action.

Starting with the Thinking of Relocating cover photo, this was designed to have a nostalgic feel. Evoking memories of family road trips and old vacation postcards. This was achieved through the use of retro, kitchy typography combined with muted, faded colours.

Next is Connect With Us cover photo which was designed to be loud, energetic, and playful. Inspirations included 80’s MTV and punk poster aesthetics through the use of vibrant colours and mixture of distressed and handwritten typographic styles. This was further reinforced through the use of textured, doodle style illustrations set within a skewed layout. It’s purpose is to instantly capture the viewer’s attention immediately and inspire them to connect with the realtor.

Last but not least is the Looking for Investment Opportunites cover photo. The inspiration for this design were motivational corporate posters. Designed to attract a more business focused clientele, a combination of simple yet strong typography was used. This was set against solid blocks of colour on a layout that had a very symmetrical composition. Thus evoking a feeling of stability and trust.