About

Expertise and skills

Expertise

  • Creative and art direction
  • User experience/interface design and accessibility
  • Brand identity design
  • Print design, such as: brochures, publications, flyers, business cards, billboards, and more
  • Social media content creation and channel management
  • Photography and videography
  • Email design, mailing list management, A/B (split) testing, and CASL compliance
  • Web and social media analytics
  • Project management

Skills

  • Adobe design suite (Illustrator, Photoshop, Lightroom)
  • Affinity design suite (Designer, Photo, Publisher)
  • UX/UI design and prototyping (Figma, Adobe XD, Optimal Workshop)
  • Web development (HTML, CSS)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Google Workspace (Drive, Docs, Sheets)
  • Video editing software (DaVinci Resolve, Premiere)
  • Ethical use of Generative AI
  • Content Management Systems (Elementor, WordPress, SharePoint)
  • Social media channel management (Facebook, Instagram, YouTube, Hootsuite)
  • Search Engine Optimization (Screaming Frog, Rank Math)

Links