Social Media
City of Mississauga Recreation Posts
The project
These social media posts were created to advertise events and programs and to drive interest and registrations for City of Mississauga recreation programs.
The concept
These posts were designed to appeal to parents and their families through the use of bright colours paired with friendly and approachable imagery. Video and motion graphics were also used on some posts such as the Fitness Membership Promo and Family Day posts to make it look more dynamic. Helping them stand out against the other posts on the users’ feed thus improving their engagement.
Role
- Creative Direction
- Graphic Designer
- Motion Designer
- Video Editor
Software and services
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Adobe After Premiere