Social media

Real estate content posts

The project

Create social media post concepts for realtors in Canva to simplify sharing and deployment by the client across their realtors.

The solution

The post concepts were crafted from the ground up using Canva. They have a friendly yet modern design language, pairing vibrant colours with clean typography and layout. This approachable yet contemporary design was meant to attract the attention of 30 to 40 year old professionals who are looking to buy a home.

Paired with the design are content ideas that put a spotlight on the neighbourhood the realtors operate in. Whether directing attention towards local businesses, events, or sharing their industry knowledge, the content positions the realtor as someone who is very knowledgeable on the area as well as real estate trends. This approach also has a secondary effect of ingratiating the realtor with both local business owners and residents.

 

Role

  • Creative Direction
  • Designer

Software and services

  • Canva
  • Affinity Photo