Motion & video
Mississauga Recreation Summer Camp
(click image to view the project)
The project
Create dynamic social media posts to promote programs and encourage registrations for City of Mississauga Recreation Summer Camp programs.
The solution
These posts were designed to appeal to parents and kids through the use of bright colours paired with friendly, family oriented photos and videos. Motion graphics were added to the video footage to make them look more eye-catching and dynamic. Helping them stand out against other posts on the users’ feed thus improving their engagement. All these were tied together with consistent branding which made it easy for viewers to recognize that these posts are from City of Mississauga Recreation.
Role
- Creative Director
- Art Director
- Graphic Designer
- Motion Designer
- Video Editor
- Audio Director
- Audio Editor
- Social media strategy and analytics
Software and services
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Audacity
- Hootsuite