Social Media
City of Mississauga Posts
The project
These social media posts were created to advertise events and programs and to drive interest and registrations for City of Mississauga recreation programs.
The concept
These posts were designed to appeal to parents and their families through the use of bright colours paired with friendly and approachable photography. Some subtle motion graphics was also added to the Family Day post to make it look more dynamic. Helping it stand out against the other posts on the users’ feed thus improving the post’s engagement.
Role
- Creative Direction
- Designer
Software and services
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects