About

Expertise and skills

Expertise

  • Art direction
  • Creative direction
  • User experience design
  • User interface design
  • Web accessibility
  • Brand identity design
  • Print design: publications, business cards, point of sale signage, etc.
  • Traditional advertising media
  • Digital out-of-home advertising media
  • Social media content creation
  • Photography
  • Videography
  • Motion graphics
  • Social media channel management
  • Email design A/B (split) testing
  • Email mailing list management
  • Email marketing CASL compliance
  • Web analytics
  • Social media analytics
  • Project management

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom
  • Adobe InDesign
  • Affinity Designer
  • Affinity Photo
  • Affinity Publisher
  • Canva
  • Figma
  • Adobe XD
  • Web development (HTML, CSS)
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Google Drive
  • Google Docs
  • Google Slides
  • Google Sheets
  • Adobe Premiere
  • Adobe After Effects
  • DaVinci Resolve
  • Ethical use of Generative AI (Midjourney, Gemini, Claude, ChatGPT)
  • Content Management Systems (Elementor, WordPress)
  • Social media services (Facebook, Instagram, YouTube, Hootsuite)
  • Search Engine Optimization

Links