About

Expertise and skills

Expertise

  • Creative and art direction
  • User experience and user interface design and accessibility
  • Brand identity design
  • Print design: publications, business cards, point of sale signage, etc.
  • Traditional and digital out-of-home advertising media
  • Social media content creation and channel management
  • Photography and video production
  • Email design, mailing list management, A/B (split) testing, and CASL compliance
  • Web and social media analytics
  • Project management

Skills

  • Adobe design suite (Illustrator, Photoshop, Lightroom, InDesign)
  • Affinity design suite (Designer, Photo, Publisher) and Canva
  • UX/UI design and prototyping (Figma, Adobe XD, Optimal Workshop)
  • Web development (HTML, CSS)
  • Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Drive, Docs, Sheets)
  • Video editing software (DaVinci Resolve, Premiere)
  • Ethical use of Generative AI
  • Content Management Systems (Elementor, WordPress, SharePoint)
  • Social media channel management (Facebook, Instagram, YouTube, Hootsuite)
  • Search Engine Optimization (Screaming Frog, Rank Math)

Links