Social media
City of Mississauga Recreation interviews
The project
Develop content to help City of Mississauga Recreation improve their rapport with residents and customers and to expand channel content variety.
The solution
To humanize the department through a series of candid interviews that were recorded on location. The video series pulled back the curtain on the community centres through the sharing of anecdotes from frontline community centre staff. Thus making the staff and department more approachable and relatable eliciting numerous responses and likes from viewers.
Role
- Creative Director
- Art Director
- Graphic Designer
- Videographer, editor, and producer
- Interviewer
- Social media strategy and analytics
Software and services
- Adobe Illustrator
- Adobe Premiere
- Hootsuite