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These posts were designed to appeal to parents and kids through the use of a bright colour in a variety of tones paired with friendly, family oriented photos and videos. This combination highlights the wide selection of activities available and how fun they are. Motion graphics were added to the video footage to make them look more compelling and dynamic. Helping them stand out against other posts on the users’ feed thus improving their engagement. All these were tied together with consistent branding which made it easy for viewers to recognize that these posts were from City of Mississauga Recreation.